How I Can Help
Comprehensive AI & data-driven marketing services tailored to your business needs
Strategic Consulting
Get expert guidance on marketing & media strategies, KPI development, and analytics implementation to align with your business objectives.
Data Infrastructure
Design and implement robust marketing data capture, pipelines, data lakes & warehouses that scale with your business.
Process Optimization
Analyze marketing & media workflows and operations to identify bottlenecks, inefficiencies, and opportunities for automation and cost reduction.
Predictive Analytics
Leverage machine learning and statistical modeling to forecast trends, identify opportunities, and make data-driven predictions.
Social Media & Paid Marketing
Aid in designing successful social & paid media campaigns using data-driven analysis and engagement metrics to help tailor messaging & reach.
Performance Analytics
Monitor, measure, and optimize business performance with custom metrics, reporting, and continuous improvement strategies.
About Me
With over 20 years of experience in data-driven marketing, I specialise in helping businesses unlock the full potential of their marketing. My expertise spans social & paid media, website usability, marketing analytics, data science, and marketing data infrastructure.
I’ve worked with companies ranging from startups to non-profits to Fortune 500 organizations, delivering solutions that drive measurable business impact. My approach combines technical expertise with marketing acumen to ensure marketing initiatives align with strategic objectives.
When I’m not diving deep into marketing activities, you can find me sharing insights on my blog, speaking at industry conferences, or going for a run.