Data-Driven Strategy, Built with R, Python, and Google Cloud
I offer data and analytics services that combine statistical rigour with modern technology. Leveraging R and Python (including Shiny and Quarto), alongside the Google Marketing Platform (GMP) and Google Cloud Platform (GCP), I build analytical solutions tailored to your business goals. Deliverables often include interactive Shiny apps and Quarto reports, all powered by reproducible code for transparency and long-term value.
In addition, I develop data lakes in BigQuery and Snowflake, and design robust dashboards in Looker Studio, Tableau, Power BI, or custom Shiny apps.
đ§ Core Services
Data Infrastructure
- Data Collection Audit & Setup
Ensure clean, accurate data from the start. I work with your team (including IT) to review or implement proper data collection and storage protocolsâconnecting platforms, databases, and media sources seamlessly. - Data Warehousing
Build or refine your marketing data warehouse using BigQuery or Snowflake. Structure your data for scale, speed, and future-proof analytics.
Campaign & Performance Analytics
- Marketing Mix Analysis
Evaluate the impact and ROI of your marketing spend across channels. This includes analysis of campaign data, performance metrics, customer journey, landing pages, conversion rates, and budget allocation. - KPI & Goal Strategy
Identify meaningful KPIs and conversion signals that align with your business objectives. I help clarify what success looks like and how to measure it. - Dashboard Development
Build insightful dashboards in Looker Studio, Power BI, Tableau, or Shiny. These include:- Real-time KPI tracking
- Attribution and performance metrics
- Interactive drilldowns for deeper insights
Custom & Ongoing Analytics
- Exploratory & Deep-Dive Analysis
Move beyond standard dashboards with periodic analyses to uncover trends, opportunities, and hidden risks. Gain a nuanced understanding of whatâs driving performance. - A/B Test Design & Analysis
Design and interpret A/B and multivariate tests properly. I offer full support from hypothesis framing to final analysisâlooking beyond the surface to see how tests impact secondary KPIs and broader business goals.
đ Statistics & Predictive Modelling
I have expertise in advanced statistical modelling and machine learning that elevate data strategy from descriptive to predictive.
- KPI Forecasting
Project business-critical metrics over time for better resource planning. - Marketing/Media Mix Modeling (MMM)
Quantify the impact of each channel on sales or conversions, supporting smarter allocation decisions. - Incrementality Analysis
Measure true lift from campaignsâseparate correlation from causation. - Customer Behavior Modeling
Segment customers, predict lifetime value (LTV), and identify key behavioral triggers. - Lookalike & Persona Modeling
Build robust audience models based on behavioral and psychographic signals to guide targeting and personalization. - Demographic & Psychographic Analysis
Use external data (e.g. GWI, comScore) to enrich understanding of your current and potential customers.
đĽď¸ Custom Shiny Apps for Data Analytics
Need something more powerful than a dashboard? I develop Shiny apps that provide:
- Dynamic statistical modeling
- Advanced visualization beyond traditional BI tools
- Scenario testing and simulation
- Embedded documentation via Quarto
These apps are ideal for internal teams needing both technical depth and intuitive usability.
Want to talk through your analytics challenges? Letâs explore how a data-first approach can drive better marketing outcomes. Please email me at da***@*********ta.com or message me on LinkedIn to discuss your needs in detail.