Marketing Analytics & Data Science

I’m Daran J. Johnson, and for over 20 years I’ve helped Fortune 500 companies and SMBs transform marketing data into meaningful insights. I’ve worked both as a consultant and as an in-house resource. For nearly 14 years, I co-led Fujo, Inc., a successful digital marketing and analytics firm, where I managed a talented team of marketers and analysts. Through this work, I’ve seen firsthand how data-driven best practices can power measurable business success.

Data Insights: It’s About the Story

At the end of the day, marketing analytics is about impact. It’s not just about the data—it’s about asking the right questions, finding meaningful answers, and communicating results clearly to decision-makers. I’ve spent years honing the strategic communication skills necessary to deliver insights to executives, technical teams, and non-technical audiences alike.

Great insights don’t live in spreadsheets—they drive action. Whether I’m creating predictive models, building a dashboard, leading a workshop, or presenting to leadership, I focus on crafting compelling data stories that make sense and move the business forward.

Continuous Learning: Always Evolving

I’m a lifelong learner, always exploring new tools, techniques, and ideas. While it’s impossible to keep up with every trend, I prioritize growth and adaptability. Staying current helps me deliver better, smarter work.

Beyond the Work

I’m a dedicated runner and active on Strava, which has a great running group for R programmers called The RStats Running Club. If you run and you like R, please join.

And finally, I regularly volunteer my time to help nonprofits make sense of their data—something I find both meaningful and rewarding.

A Couple Points About This Website

  • All opinions expressed are my own and do not reflect anyone else’s opinions.
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