Campaign & Performance Analytics
Turn your marketing data into actionable insights with advanced analytics, strategic KPI frameworks, and interactive dashboards
Marketing Mix Analysis
Unlock the full potential of your marketing investments. I provide comprehensive analysis across all channels to optimize your spend, improve ROI, and identify winning strategies that drive sustainable growth.
- ✓ Multi-channel attribution modeling and analysis
- ✓ Campaign performance evaluation and optimization
- ✓ Customer journey mapping and touchpoint analysis
- ✓ Landing page performance and conversion optimization
- ✓ Budget allocation recommendations and forecasting
- ✓ Competitive benchmarking and market analysis
- ✓ Seasonal trends and cyclical pattern identification
- ✓ Cross-channel synergy and cannibalization analysis
KPI & Goal Strategy
Define success with precision and clarity. I work with your team to establish meaningful KPIs and conversion signals that directly align with business objectives, ensuring every metric drives actionable insights.
- ✓ Strategic KPI framework development and alignment
- ✓ Business objective mapping and metric prioritization
- ✓ Conversion funnel analysis and optimization points
- ✓ Leading and lagging indicator identification
- ✓ Goal setting with realistic benchmarks and targets
- ✓ Performance threshold establishment and alerts
- ✓ Stakeholder alignment and reporting frameworks
- ✓ Continuous optimization and goal refinement processes
Dashboard Development
Transform complex data into intuitive, actionable dashboards. I create custom visualization solutions using industry-leading platforms that provide real-time insights and empower data-driven decision making.
- ✓ Real-time KPI tracking and performance monitoring
- ✓ Advanced attribution modeling and channel analysis
- ✓ Interactive drill-down capabilities for deep insights
- ✓ Custom visualization design and user experience
- ✓ Automated reporting and scheduled delivery
- ✓ Mobile-responsive dashboard design
- ✓ Role-based access and permission management
- ✓ Integration with existing business intelligence tools
Analytics & Visualization Platforms
Power BI
Tableau
R Shiny
Google Analytics 4
Adobe Analytics
Facebook Analytics
Google Ads
LinkedIn Campaign Manager
Mixpanel
Amplitude
Klaviyo
Ready to Turn Data Into Growth?
Let’s unlock the insights hidden in your marketing data and build a performance-driven strategy.