Not everyone needs to be concerned with multi-channel attribution. If it makes up a very small part of your business, it might not be worth it. However, if you want to get a better understanding of the value of your traffic channels and the transactions/revenue they bring in, you might want to give it a go.
Channel Attribution
Channel Attribution is the process of calculating how each channel contributes to the overall marketing plan.
Favorite Google Analytics Features
I thought about what features I liked most about Google Analytics, what Google Analytics features make digital analysis and optimization easier and more insightful. Below are some of my favorite Google Analytics features.