Not everyone needs to be concerned with multi-channel attribution. If it makes up a very small part of your business, it might not be worth it. However, if you want to get a better understanding of the value of your traffic channels and the transactions/revenue they bring in, you might want to give it a go.
Data Analysis: An End-to-End Approach
Introduction Have you ever been given a set of data files, asked to clean, model, analyze, and visualize them? This is a post on doing exactly that type of data analysis. Together, we are going to complete this objective, step-by-step. The goal is to understand how to properly analyze datasets in a methodical way. We … Read more