Time Series Analysis For Digital Analytics in R (Pt. 3)

Introduction Time-series analysis is a powerful way to predict events that occur at a future time. In this post I am going to be following up from three previous posts (Pt 1 –> https://rebrand.ly/l1tf4p1, Pt 2 -> https://rebrand.ly/zjgpw8v and Introduction to Time-Series –> https://rebrand.ly/z4lomwu). In Pt 2, I used a dummy dataset to show how to create an ARIMA … Read more

Time-Series Analysis For Digital Analytics in R (Pt. 2)

Introduction Time-series analysis is a powerful way to predict events that occur at a future time. In this post I am going to be following up from two previous posts (Pt 1 –> https://rebrand.ly/l1tf4p1 and Introduction to Time-Series –> https://rebrand.ly/z4lomwu) and I’m going to mainly use the forecast package to explore an ARIMA time-series model in R. Retrieving … Read more

Time-Series Analysis For Digital Analytics in R (Pt. 1)

Introduction Time-series analysis is a powerful way to predict events that occur at a future time. One of the most common uses in eCommerce is for sales events. In this post I am going to use the forecast package to explore an ARIMA time-series model in R. I have covered what an ARIMA model is … Read more

Multi-Channel Attribution R Shiny App For Google Analytics

multi-channel attribution

Not everyone needs to be concerned with multi-channel attribution. If it makes up a very small part of your business, it might not be worth it. However, if you want to get a better understanding of the value of your traffic channels and the transactions/revenue they bring in, you might want to give it a go.

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How to Analyze Your A/B Tests Using R

A/B Tests

A/B tests are one of the best ways to optimize your website. However, it is not a magical cure for websites that are:

  • Poorly Conceived – Website is off-brand or there is a major disconnect with users.
  • Poorly Designed – Website is designed in a way that is hard to maintain/confusing.
  • Poorly Developed – Website has a lot of code bloat or inefficient code.
  • Using Sub-Par/Inflexible Technology – Website is created with technology that allows for very little optimisation or growth.

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